Mayfaire-by-the-Lake Welcomes MIDFLORIDA as Title Sponsor Beginning In 2009

Lakeland, FL – Polk Museum of Art's Mayfaire by-the-Lake, the annual art festival which takes place on Mother's Day weekend each year, welcomes a new title sponsor beginning in 2009. The Polk Museum of Art is proud to announce its partnership with MIDFLORIDA Federal Credit Union who is expected to serve as the event’s title sponsor until 2018.

"We've been very fortunate that the both the community and the area businesses have always embraced Mayfaire. That's evident in the event attendance and the array of local businesses that have provided long-term support for the event,” stated Daniel Stetson, Executive Director of the Polk Museum of Art. "We have only had one other business partner serve as the title sponsor of Mayfaire and we are pleased that MIDFLORIDA has joined us as a new long-term sponsor."

The title sponsorship was most recently held by Volvo, a brand that served as the title sponsor for 5 years, but unfortunately, due to Volvo ceasing representation in Lakeland, the title sponsorship was unable to be renewed.

Polk Museum of Art took this opportunity to approach MIDFLORIDA Federal Credit Union because of their prior interest in the title sponsorship of the festival. Beginning in 2009, the event will be renamed "MIDFLORIDA Mayfaire-by-the-Lake," representing the local financial institution's involvement in Polk Museum of Art's most popular annual event.

"We are proud to be associated with such a community-oriented event. While the negotiations for the sponsorship seemed to move quickly, this is the result of years of interest," stated Kevin Jones, President and CEO of MIDFLORIDA. "Mayfaire is one of the best events in central Florida and attracts people from every walk of life and many different communities. It just seemed like a natural fit for our financial institution."

Polk Museum of Art's MIDFLORIDA Mayfaire-by-the-Lake will take place on the shores of Lake Morton in downtown Lakeland on May 9 – 10, 2009.

Other confirmed sponsors at this time are: Colonial Bank, Frost Van den Boom & Smith, P.A., The Ledger, Publix Super Markets Charities, and the AT&T Real Yellow Pages with additional support from The City of Lakeland, Polk County Tourism & Sports Marketing, Lakeland Runner's Club, Polk County School Board, and VSA arts of Florida - Polk County.

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Polk Museum of Art is located in Lakeland, Florida. The Museum is a private, not-for-profit organization dedicated to promoting the arts in Central Florida. The Museum is one of the top ten art museums in the state of Florida and the only art museum accredited by the American Association of Museums serving the 530,000 residents of Polk County. Museum hours are Tuesday – Saturday, 10a.m. – 5p.m.; and Sunday, 1 – 5p.m. The Museum is closed on Mondays and major holidays. Admission is $5 for adults, $4 for seniors. Members, students and children are admitted free. The Museum is fully accessible.