Guess Who Made Vroom? - Camaro Winner Announced
We gave away a yellow Camaro that we fondly called Bumblebee because it resembled a car in a recent movie about alien robots. All you had to do to win was swipe your MIDFLORIDA debit card. The more times you swiped the more chances you had to win. We ended up with over 2.5 million entries.
By Kevin Jones, CEO/President
One of the things we like to do at MIDFLORIDA is to have fun member contests. This all started many years ago when we took possession of a semi-restored 1965 Mustang convertible. As you know, I’m a car guy, so when I saw this Mustang my first thought was, “Hey, how do I keep this car?” Well, unfortunately that’s not legal, or right, so my second thought was, “How do I get to drive this car?”
First Car Giveaway
Well, I decided to make a deal with the board, I would finish restoring the car and then they would give the car away to a member. Well, I had a great time finishing the car and did get to drive it a bit. However, I will say it reminded me as to why I’m more of a sports car guy than a muscle car guy. Sports cars may be slow but they can generally turn corners and stop!! True to the adage, this old Mustang could accelerate fine, but you better plan ahead if you wanted those four drum brakes to stop you anytime soon and don’t even think about turning a corner quick.
Ironically, what started as a selfish lark on my part actually turned into one of our most successful campaigns. Our very creative marketing staff had the idea of placing full size cut-outs of the car in each branch. When a member entered to win the car, we took a picture of the member with the car and pinned it to a wall. Well it was great fun and the members loved it. We finally gave the car away and for years I would see it driving around Lakeland.
“Make Vroom in Your Garage” Contest
More recently we gave away a yellow Camaro that we fondly called Bumblebee because it resembled a car in a recent movie about alien robots. This car had similar roots to the Mustang and when I first saw it I thought it would be a great contest car. However, unlike years ago when you have to physically register to win, this time all you had to do to win was swipe your MIDFLORIDA debit card. The more times you swiped, the more chances you had to win. We ended up with over 2.5 million entries and the winner was a very grateful Mrs. Hawkins from Frostproof, FL.
“MIDFLORIDA ROCKS” Contest
If you’re thinking, “I wish I could have won the car,” well you have another chance. A few months ago we got in one of those four door Sahara Jeeps. When we got it, several people commented that it looked like a military Jeep except for the fancy aluminum rims. Well I got to thinking about our current MIDFLORIDA Rocks advertising campaign and decided what better way to promote that theme than to give away a vehicle that actually climbs over rocks! So we took this civilian-looking Jeep and turned it into a certified off-roader with military-style decals, lift kit, big tires, push bar and even a winch.
So beginning October 16, 2013, you have a chance to win the MIDFLORIDA Rocks Jeep, as shown. Again, all you have to do is “swipe to win.” It couldn’t be easier. MIDFLORIDA Rocks!!!
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